Amazon is a great online buying center, full of anything and everything from toilet paper to refrigerators. Amazon tries its best to provide many services in an all-in-one package, and does a great job with it. However, to provide a great shopping experience, Amazon has to start some lawsuits.
Amazon first noticed hundreds of thousands of fake reviews, either 1 star or 5 star, springing up over the place, and to solve such issue, started by suing corporations such as BuyAmazonReviews or Fiverrr. Companies such as these take in money from companies wanting good/bad reviews distrubuted, and they proceed to pay workers to write anonymous fake reviews to raise products up or bring produts down in Amazon's satisfactory ratings.
However, suing these companies has not worked, and thus, Amazon has started a lawsuit against 1,114 people that have been acused of writing hundreds of fake reviews each. While Amazon does not yet know the names of these anonymous users, Amazon hopes to lead by example in showing that people leaving fake reviews will be punished when found. Amazon hopes to keep its Garden of Eden pure for customers to make easier purchasing decisions through this seemingly harsh enforcement, and I agree with their decisions. If I am buying a really expensive product, every 1-star review I see greatly sways my decision, so knowing that there are only legitimate reviews on Amazon will help me make the proper, unbiased decision, and I'm sure many more buyers will side with Amazon's decision due to the straight-forward experience it brings to shopping at their site.
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