HTC 10: Nothing has Changed, Sorta

           The cat is out of the bag, and the secrets are secrets no more. Once again, a new phone has been released. This time, its from the aging and slowly fading company, HTC. Dubbed the HTC One M10, it is the continuation of HTC's main flagship cell phone, the One series. Offering typically everything HTC has to offer, the One series has made its comeback for the 4th year now, and brings many new features to the table. First of all, HTC has listened to its customers and revamped its exterior, not in the sense of LG's complete re-haul, but of the subtle, but noticeable, variety. They changed the smooth, curvy edges of the back metal with highly chamfered ones, that look irresistibly sexy to me, after owning a highly-chamfered Nexus 6P for several months now. They also have removed the dual camera system that LG has now become king of, returning to a solid single-camera mechanism. According to Marques Brownlee, the camera may not be the best, but it is still one of the best on the market, and a definite comeback from HTC's previous failures in this department. The front facing camera is also a toutable feature, with a large 8MP camera out front with a nice wide-angle lense for wide selfies.

          Aside from the camera swaps, something typical of most phone companies, they have also switched out the RAM for 4GB of DDR4 and a Snapdragon 820, the fastest chip currently available for Android-powered handsets. However, this is where HTC has ended the competition, and, sadly, falls flat. HTC has been mistaken in believing that by packing all of the latest specifications into a phone, and cramming it into a metal body, they will do well, because that's what companies like Samsung do. However, the difference between HTC and Samsung is that Samsung truly delivers the fastest performance of any Android phone, and has THE BEST camera with its Galaxy S7. Samsung also has a large following in the tech world, with many people with Galaxy phones willing to update to a newer Galaxy. HTC does not have such a following. Therefore, it takes more work for people to switch to HTC. This means that for HTC to sell more phones, it cannot just release the latest hardware like all other phones; it has to release something DIFFERENT, something NEW the market hasn't seen. LG released its "Friend" removable battery modules, and that is what has attracted LG much new attention that it hadn't seen before. HTC cannot keep believing in releasing the "latest" that already exists, it needs to find differentiation, and that is why, sadly, I believe the HTC One M10 will be just another failure of HTC, bringing it closer to its bankruptcy.

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