On Thursday, Tesla finally announced its new Model 3 affordable electric car starting at $35,000. However, while Tesla anticipated the demand to be great, CEO Elon Musk and his team greatly underestimated the demand for the car. The company has received 276,000 preorders in the first three days.
In a number of tweets this afternoon, Musk both expressed his appreciation to current and future Tesla owners for their faith in the company, and revealed that Tesla expected one-quarter to one-half as much preorder interest as they have received.
"No one at Tesla thought it would be this high before part 2 of the unveil," Musk said in a tweet.
The company was especially surprised by the number of people who lined up at Tesla stores to place their orders-while online preorders opened at 7:30PM on Thursday, customers who went to a Tesla retail location were able to deposit $1,000 and place a preorder Thursday morning.
"We thought maybe 20-30 people per store would line up, not 800," said Musk. The company was ordering "tokens of appreciation" for customers who preordered in store, noting that sufficient supplies were on order. The gifts may include a scale Model 3 and "a few other things."
Musk said that all who preorder a Model 3 will receive a gift, but "those who stood in some crazy long lines" will receive something extra. Musk also praised owners of the Tesla Roadster, Model S, and Model X, saying they are "the ones who got us here" and have paid for the development of the Model 3. "They deserve a lot of credit," he said.
Overall. the idea of a pure electric car for the masses seems to be slowly coming true, one car at a time.
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